One of the biggest barriers to dating for young people today is the pressure of meeting someone new. Tinder wanted to make dating feel fun and low pressure, not intimidating. To support the launch of its new Double Date feature, we were briefed to create a campaign that brought this idea to life: showing that dating with friends takes the edge off, breaks the ice and leads to more genuine connections. The task was to drive awareness and adoption of the new feature across Europe, ultimately proving Tinder understands how Gen Z really want to meet.

The campaign is grounded in Tinder’s insight that this generation is redefining what dating looks like, moving away from pressure and performance and towards shared experiences that feel fun, social and authentic. By tapping into formats they already love including entertainment, creators and social-first storytelling, we were able to meet young daters where they are and show how Tinder’s Double Date feature fits naturally into their world.

To celebrate the launch of Tinder’s new Double Date feature, we launched Double Date Island, a reality-style campaign designed to make dating more social, authentic, and fun for Gen Z. We invited eight best-friend creator duos from across five European markets to Ibiza for a week of chemistry, laughter and connection on Double Date Island.

Through a villa full of creators, genuine double dates, and candid social content across TikTok, Instagram, and YouTube, the campaign turned digital swipes into real-world stories, showing that dating with friends can be both low-pressure and high-energy. Merging product innovation with entertainment, Double Date Island transformed Tinder’s latest feature into a shareable cultural moment. 

Raptor led the campaign from concept to execution, liaising with local markets across Europe to ensure the content featured recognisable faces, no matter where viewers tuned in from. Raptor managed a 50+ strong production and social team over a seven-day shoot in Ibiza.

Behind the scenes we worked hard in the edit suite, ensuring all social content was captured, edited, and posted within 24 hours, letting audiences follow along live as the story unfolded, bridging the gap between brand trip and bingeable entertainment.

Delivering 450 social assets across five key markets, the campaign rolled out three long-form YouTube episodes that went on to achieve record-breaking VTRs. Generating 178 million impressions, the work drove the highest level of positive buzz for Tinder in the UK in the last three years.

Head over to Tinder Europe’s YouTube channel to watch the full episodes, and check out the Episode 1 teaser asset below.