CVS were looking to engage with the student audience within their beauty category during a core calendar moment: Spring Break. As a time when students invest in new products to help them look their best, CVS wanted to create authentic impact with the audience.

We recruited a team of micro-influencers across core colleges in the US to naturally embed CVS into their content style on TikTok. From GRWM videos, to hauls, to Spring Break do’s and don’ts - each student influencer brought their own spin to the CVS range.

Our team of 15 micro-influencers naturally seeded CVS into their Tik Tok content which drove fantastic ROI results for the brand. The content showed normal college students as opposed to macro-content creators, which engaged on a deeper level with other students at each college campus.