Your youth experts, tap into our network and internal cultural champions to receive consultation on your brand. Sign up to our bi-annual culture report and sector specific monthly mailers to receive the latest insight from Gen Z straight to your inbox. 

We deliver:

• Bespoke insight reports
• Longer term white papers
• Sentiment surveys 
• Individual Insight Focus Groups 
  

Each of our insight projects aim to understand the perspectives of the audience. From here we develop creative strategy from one-off activations to full student propositions with our internal team of cultural creators to recommend the best strategy to reach the Gen Z audience. 

Our Raptor network harnesses the power of over 5,000 students at universities across the globe. We break our network of ‘Raptors’ down into:

• Culture Leaders - Students with a specific niche or passion point that enables them to bring your brand into the heart of culture.
• Influencers - Students who have a passion for social media and are the next generation of influencers.
• Ambassadors - These students are results-oriented and able to drive acquisition results through live activity.

Taking your creative strategy into implementation - our ‘live’ services are the history of our agency, providing experiential solutions that drive meaningful connections with youth culture. Experiential services span:

• Festival Activations - Connecting year round with the youth audience in the passion point of music.
• In-Store Events - transforming your space from retail to experiential.
• House Parties and Club Events - Getting into the heart of student culture with grassroots events.
• Pop-Ups - Creating a memorable and shareable experience for consumers that encourages dwell time and interaction.

Tech Solutions that augment your marketing strategy, supercharging your campaigns and putting the latest from your brand into the palms of your audience's hands.

• Microsites - Take user input, collect information, distribute offers and more, on fully branded, mobile-optimised sites
• Student Verification - Build a list of students with our Student Verification methods and market directly to your verified list
• Creative Tech - Feature Hero Marketing content or make a website the hero of your content strategy with impactful creative, interactive mechanics and strongly branded pages.

Developing creative concepts and executions that authentically bring your brand into the heart of culture. Our Raptor Studio delivers art direction, creative messaging hierarchy, design and conceptualisation across our services.

• OOH - Creating campaigns that resonate, by utilising the audience at the heart of creative concepts.
• Production + Asset Creation - Developing the right T.O.V to win with students on social, TV and beyond.
• Amplification - Creating partnerships with student relevant organisations and communities to amplify reach to the right audiences.