To welcome the sunshine, WKD introduces a bit of fruit-flavoured fun to students across the UK.
WKD launch the new ‘rainbow’ 10 pack. 10 bottles of sheer summertime goodness, which adds new variant WKD Mango Crush to the core range of Blue, Berry and the recently launched NKD Blueberry and Elderflower, and NKD Lemon and Lime – both 95 calories.
The campaign will see 48 students from 8 cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to kick-start summer.
The two-part campaign will start with the newest flavour in the WKD family, Mango Crush, sampling at various society events, meetings and student gatherings, Mango Crush will be the real BNOC* this term. The second phase will focus on creating memorable student-led summer-themed parties. The parties will: be easily shareable across social media, allow sampling of the newly refreshed WKD range and enable the distribution of free merchandise and money-off vouchers redeemable in local stores.
Alongside the student-focused activity, WKD will also be running in-bar activations in Stonegate venues across the country. Giving away samples of WKD Mango crush and merchandise in exchange for an ‘on-the-spot’ task – a no-brainer for any student once they step out of the exam season spotlight.
Amanda Grabham, Head of Brand Marketing, said ‘Students are a really important audience for WKD, this campaign in collaboration with students across the UK will ensure WKD is front of mind this summer!’.
The campaign aims to sample thousands of WKD across 5 weeks of activity in the lead up to the Summer months.
Raptor Marketing is responsible for devising and
delivering the campaign using their network of trailblazing students and partners across the UK.